Emotion because it's referring the trees as a lung and that the trees are dying.
Michelin-Michelen.becasue so much is riding on your tires.
Transference
Dove-Do you really need the alkalinity of a household cleaner to wash your face?
Rationality.
Speed limit-hit at ........
Compare/contrast&temptingly because it shows a little girl
Coca-cola- transference
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